Category Archives: Marketing

This category covers one of the broadest business sectors, marketing. From internet search, to viral, to word of mouth, to passive, you might get it all or you might not get any of it.

Twitbird Review – Twitter IPhone App



Over the past 6 months I have had about 12 different Twitter apps for the Iphone and all of them have sucked. A great number of them were proficient at 1 thing,Ā  sending and receiving tweets. That is perfectly fine if all you want to do is send and receive tweets like text messages, but I wanted to try and get more out of the platform. The problem I had was that I have fallen in love with the lists, direct messages, mentions, ect ect that twitter offers and none of the apps I came across could do all of them until I found Twitbird.

Twitbird is way down the list of top grossing or top downloaded apps in the utilities or social networking categories of the app store, but I have yet to understand why. This is literally the end-all twitter application. I now have full use of all of the tools that twitter has to offer: lists, direct messages, mentions, tracking, search, profile, ect ect.

Why do I care? It’s because I have crapped away about 20 hours of time looking for an app that does all of the things that Twitter offers and I am trying to save you the 20 hours of wasted time. Continue reading Twitbird Review – Twitter IPhone App

Online Sales Leads – Closing a Client You Will Never See

Selling to clients from online sales leads can be tough. First, you are never going to see them; and even though we would like to think technology has brought us to a point of no longer needing this interaction, it’s a tough hurdle to overcome. Secondly, as much as it pains me to say it and depending on the industry, internet leads are generally lower quality than walk-ins. That said, we all have to take steps to sift through these leads and make sure we are not wasting our time on the ones that won’t convert and building solid relationships with the ones that will.

There are 5 categories of focus that I know will convert online leads:

  1. Building Rapport
  2. Dynamic Language
  3. Listening
  4. Being Assertive
  5. Customer Service

All 5 categories are fundamentally similar, but their slight differences are what make them so important in their own standing.

Building Rapport

Put simply, we have to get clients to trust us through the phone in a very short window of time.

Be Honest-There is nothing that will kill a transaction faster than getting caught in a lie by a client that doesn’t have a physical connection with you.

Be Yourself-Sure you may not have that many friends, but I can guarantee your genuine personality will close more deals that the front you think you should put up.

Dynamic Language

Scripts are for people raising money for the Children’s Miracle Network. If you want to sell, know your product and go with the flow.

Creativity is Powerful. You need to be unique when you are making your connection over the interwebs or else you are going to look like every other Acai berry selling sqeezepage out there.

Listening

Most salespeople should take a step back and shut the F up every now and then. I can’t even count how many times I have gotten done with a sales call and realized that the person on the other line hadn’t said more than 3 words. We are usually so concerned about saying what we think we need to say, we miss the point of the sales call, vomit info on the client and lose the deal.

“Talk less and Say More

Being Assertive

Depending on your industry, if you are not assertive on the phone, people will walk all over you.

Call to action. Whether it’s via phone, email, website, fax……whatever, you need to have a call to action with every interaction. Even if there is nothing to do and you are simply updating everyone, give them a task. Clients that interact with you will stick with you.

Customer Service

The Golden rule of the Bible is the Golden Rule of Sales.

If you go above and beyond for each and every one of your customers, you will not have to worry about conversion. Clients work hard and are committed to people that care about them, so if you want to close on every deal, work hard and commit to every client.

Merry Christmas

The Top 10 Best Songs About Money & Business



Song Update: I had to swoop in and make a swap today. I decided that Dolly’s 9 to 5 didn’t really motivate me like I wanted this list to. That said, time for Dolly to bounce and time for Rick Ross to roll in.

I promise this is not going to be a trend, but I’m adding another list.

Once again, this is mostly for my own motivational purposes, but if you like it, great, if not, keep it to yourself.

We’ve all heard them and we all love them, but many times I find myself searching for a song that fits a certain situation. For instance, in our office, there is a guy that plays “Make it Rain” by Fat Joe every time he closes a big transaction. Myself, I personally went a different route and chose “Opportunities” by The Pet Shop Boys for my own theme song.

Drum-roll Please……………………… Continue reading The Top 10 Best Songs About Money & Business

The Best Sales Movies of all Time



It’s finally here!

I know I know, everyone makes a list of some sort, but this list is different. This list is much less for you and much more for me. Think of it as a motivational aggregate for my own person.

Far and wide I have searched for what I felt was a proper list of the best sales movies of all time with no avail. There have been many attempts on forums and blogs and AmazonĀ® lists, but nothing ever came close. Don’t get me wrong, I love Tommy Boy, it’s one of the greatest comedies of all time. Therein lies that problem that I have with those lists; movies like Tommy Boy are comedies and not sales movies. Yes, we can all probably take a sales lesson or two about persistence and about what not to do in a sales meeting, but I was looking for drama, I want scenes that are patterned on sales events that I can relate with. So, I decided to take the step the just do it myself. If you don’t like the list, you can comment, but keep in mind, the list is not for you…….. Continue reading The Best Sales Movies of all Time